Distributing news releases to journalists via Newswise is a simple way to ensure your news is delivered into the right hands — to journalists who want to know about your research or national-caliber news. Newswise allows you to post news releases to a collaborative resource that 4,000+ journalists value and use regularly. Besides our unique email wires, Newswise posts news online in a searchable database (archive), rigorously controls embargoed news capability, sends you expert queries from journalists, and provides you with hit counts on each news release.
When compared, Newswise is the most cost-effective way of dealing directly with journalists who have targeted themselves. Newswise wires are the preferred source of research news for journalists. |
Newswise vs. Wire Services and Websites
The major difference between Newswise, wire services, and passive websites is how your news is delivered. Newswise distribution is proactive, direct, and targeted to individual journalists at major media outlets. Your news is both posted online and delivered directly to the personal email of subscribing journalists.
The chart below summarizes of the advantages Newswise offers over websites and wire services.| Issue: | Newswise | Wire services | Websites | | Delivered directly to journalists | Yes | No | No | | News requested by subscribers | Yes | No | N/A | | Embargoed news | Yes | No | Varies | | Freelance journalists | Yes | No | Varies |
| Full-text-searchable database |
Yes | No | Varies |
| Feedback from users |
Yes | No | Limited |
Newswise vs. Database Systems| Relationship with journalists: |
| Newswise also has advantages over purchasing a database of email addresses: our professional relationship with the 4,000 + journalists who use Newswise. The contact information we have for journalists is up-to-date. The email addresses in purchased databases are often out-of-date, or are group email addresses, such as newsroom@newspaper.com. They also do not include freelance reporters. Newswise has 1,000+ freelance reporters who write for more than 1,000 media outlets. |
| Journalists request Newswise email wires: |
A second major difference is that journalists subscribe (free) to Newswise. In contrast, with a purchased database system, the journalists are not on the list by request; instead, their information was added and sold without their explicit permission. Furthermore, sending individual, unsolicited emails to journalists means your email stands alone and is often treated as spam. Our wires offer the option to be part of a consolidated resource, both in email form and in the online research news archive.
| | Low cost per reporter: | A final distinction between Newswise and database services is the cost per reporter. Because we email our wires to journalists who have requested them, you know exactly how many reporters receive your news. With Newswise, you pay, on average, 2 cents per reporter (based on $50 per release). The cost per reporter can be broken down even further by subject:
| Wire | Cents/reporter | | MedWire | 1.5 | | SciWire | 1.6 | | LifeWire | 2.2 | | BizWire | 2.7 |
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Annual Membership Options
(for nonprofit organizations)
Newswise Memberships cover all bases when it comes to your national news. First and foremost, the wires help you proactively send your research news and market your experts to reporters. Second, a Newswise membership gives your news significant staying power in the online archive. Furthermore, all news is available for website news portals via the Newswise News Service, extending your reach even further.
Newswise offers a unique, direct, efficient, and affordable delivery system to journalists, in contrast with passive websites, data circuit wires sent to central computers, costly database services offering unsolicited email options, hit-or-miss faxing, or slow, expensive postal mailing. Newswise matches the news-gathering style of journalists. Our wires offer journalists a manageable source of valued information. Reporters review, all in one email, the current research, or knowledge-based news, they want. Isn't that where you want your news to be? |
